{"id":7687,"date":"2022-11-04T12:05:51","date_gmt":"2022-11-04T12:05:51","guid":{"rendered":"https:\/\/escac.com\/mes-enlla-de-la-ficcio-masterclass-sobre-la-frontera-entre-la-ficcio-i-la-publicitat\/"},"modified":"2022-11-04T12:05:51","modified_gmt":"2022-11-04T12:05:51","slug":"mes-enlla-de-la-ficcio-masterclass-sobre-la-frontera-entre-la-ficcio-i-la-publicitat","status":"publish","type":"post","link":"https:\/\/escac.com\/ca\/noticias\/mes-enlla-de-la-ficcio-masterclass-sobre-la-frontera-entre-la-ficcio-i-la-publicitat\/","title":{"rendered":"\u00abM\u00e9s enll\u00e0 de la ficci\u00f3\u00bb, masterclass sobre la frontera entre la ficci\u00f3 i la publicitat"},"content":{"rendered":"<div>\n<p>La masterclass de clausura de la primera edici\u00f3 del<strong> M\u00e0ster en Storytelling per a Marques<\/strong> tindr\u00e0 com a protagonistes dos grans noms propis del sector de la publicitat i de la ficci\u00f3:<strong> Gabe Iba\u00f1ez i Lucas Paulino.\u00a0<\/strong><\/p>\n<p>Carla Sim\u00f3n presenta al Festival de Ven\u00e8cia un curt finan\u00e7at per Miumiu, Lucca Guadagnino crea i roda un curt com a campanya de nadal de Zara. Cada vegada m\u00e9s ens trobem amb directors de cinema que roden anuncis per a marques, creatius publicitaris que escriuen projectes de ficci\u00f3, marques que subvencionen contingut&#8230;<br \/>\nEn aquesta masterclass Gabe Ib\u00e1\u00f1ez i Lucas Paulino parlaran de la frontera entre la ficci\u00f3 i la publicitat, dos mons que en els \u00faltims anys s&#8217;estan barrejant cada vegada m\u00e9s, i on a m\u00e9s els processos s\u00f3n cada vegada m\u00e9s semblants a causa de la irrupci\u00f3 de les plataformes.<\/p>\n<p>La masterclass estar\u00e0 moderada pels directors del M\u00e0ster, <strong>Lluna Esquerdo<\/strong>, fundadora de Bambina Films i <strong>Marc S\u00e1nchez<\/strong>, director creatiu independent. Despr\u00e9s de la masterclass hi haur\u00e0 un afterwork amb els ponents i els directors del M\u00e0ster.<\/p>\n<p>La masterclass ser\u00e0 l&#8217;<strong>11 de novembre a les 17.30h<\/strong> a la Casa dels Punxes. L&#8217;aforament \u00e9s limitat i \u00e9s imprescindible confirmar assist\u00e8ncia a trav\u00e9s del <a href=\"https:\/\/forms.office.com\/r\/XZ6jg44Zv5\">seg\u00fcent formulari<\/a> abans del 9 de novembre.<\/p>\n<p><strong>Sobre<a href=\"https:\/\/www.imdb.com\/name\/nm2688320\/\"> Gabe Ib\u00e1\u00f1ez<\/a><\/strong><\/p>\n<\/div>\n<p>Nascut a Madrid i llicenciat en Ci\u00e8ncies de la Imatge per la Universitat Complutense, Gabe Ib\u00e1\u00f1ez va comen\u00e7ar la seva marxa professional treballant com a ge\u00f2metra i supervisor de postproducci\u00f3.<\/p>\n<p>Des de l&#8217;any 2000 va desenvolupar la seva carrera en diferents pa\u00efsos com a realitzador de publicitat, sent els seus treballs guardonats en nombrosos festivals internacionals. L&#8217;any 2001 va fundar l&#8217;empresa de disseny i postproducci\u00f3 <a href=\"http:\/\/usert38.com\/\">User T38<\/a>, amb la qual des de llavors desenvolupa visualment els seus projectes cinematogr\u00e0fics.<\/p>\n<p>L&#8217;any 2007 va guanyar el Premi Especial del Jurat en el Festival de Clermont &#8211; Ferrand amb el seu curtmetratge <em>M\u00e1quina<\/em>. L&#8217;any 2009 estrena <em>Hierro<\/em> en la Setmana de la Cr\u00edtica, en el Festival de Cannes. L&#8217;any 2014 va dirigir i va escriure <em>Aut\u00f3mata,<\/em> pel\u00b7l\u00edcula protagonitzada per Antonio Banderas i que va competir per la Concha de Oro en la secci\u00f3 oficial del Festival de Sant Sebasti\u00e0.<\/p>\n<p>En l&#8217;actualitat est\u00e0 en proc\u00e9s de postproducci\u00f3 de la mini s\u00e8rie <em>El Silencio<\/em>, rodada per a Netflix i que ser\u00e0 estrenada en la plataforma l&#8217;any 2023.<\/p>\n<p>https:\/\/vimeo.com\/50418239<\/p>\n<p><a href=\"https:\/\/vimeo.com\/343913555\">https:\/\/vimeo.com\/343913555\/\u00a0\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/vimeo.com\/490598875\/80db72be24<\/p>\n<p><strong>Sobre <a href=\"https:\/\/www.imdb.com\/name\/nm11423482\/\">Lucas Paulino<\/a><\/strong><\/p>\n<p>Llicenciat en Publicitat i Relacions P\u00fabliques. Fundador i Director Creatiu Executiu de <a href=\"https:\/\/www.elrusoderocky.com\/\">El Ruso de Rocky<\/a>. Guanyador de m\u00faltiples premis amb el seu primer curt, <em>El Cuento,<\/em> del qual Sam Raimi ha comprat els drets.<\/p>\n<p>https:\/\/youtu.be\/-Rs0MWypVAs<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Els publicistes Gabe Iba\u00f1ez i Lucas Paulino realitzaran una masterclass el dia 11 de novembre a Barcelona.<\/strong><\/p>\n","protected":false},"author":1,"featured_media":7660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3298],"tags":[3296,3299],"class_list":["post-7687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formacio","tag-masterclass-ca","tag-masters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;M\u00e9s enll\u00e0 de la ficci\u00f3&quot;, masterclass sobre la frontera entre la ficci\u00f3 i la publicitat - 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