FECE – Cineinforme Award for Cinematographic Promotion

Yesterday Cineinforme and FECE awarded the prizes to the most outstanding titles and professionals in the film industry in the last year.

The Cinematographic Promotion Award went to ESCAC for the production of the spot ‘It’s not the same’, conceived to promote the ‘See you at the movies’ campaign. The initiative, carried out together with FECE (Federation of Spanish Cinemas) and FEDICINE (Federation of Film Distributors), launched in July, sought to encourage the public to enjoy cinema theaters again.

The spot, directed by the graduate Carlos Alonso and made by a team of graduates, had the support of Santiago Segura, Juan Antonio Bayona and Miki Esparbé. “The idea is to remind the public that, despite the fact that we have had to change our consumption habits during the pandemic, the possibility of enjoying the real experience of cinema in theaters is not comparable to anything,” Alonso himself explained.

Thank you very much to everyone who made it possible, congratulations to the entire #escac team!