Postgraduate in Film Business

Analyse the creative, strategic and commercial potential of films and series to identify positioning opportunities in the audiovisual market. 

Design positioning and marketing strategies that connect each project’s identity with its audiences and potential markets. 

Research audiences, consumption trends and market dynamics to inform creative, strategic and commercial decisions. 

Combine creative vision with economic and business viability criteria to turn audiovisual works into competitive products. 

Develop value propositions that strengthen the identity, differentiation and commercial potential of content in national and international markets. 

Design audiovisual financing structures by integrating public and private investment, tax incentives, pre-sales and international co-productions. 

Analyse business models, revenue streams and exploitation windows to maximise the profitability of films and series. 

Plan distribution, international sales and marketing strategies, applying marketing and launch tools for audiovisual content. 

Apply the fundamentals of Business Affairs, intellectual property, rights management and contract negotiation in audiovisual projects. 

Assess the economic and commercial viability of projects through budgets, financial planning, risk analysis and return forecasts. 

Analyse the economic, financial and commercial viability of audiovisual projects, identifying market opportunities and exploitation potential. 

Interpret market data, consumer trends and audience behaviour to inform strategic decisions and reduce risks. 

Design exploitation plans that integrate financing and positioning, as well as distribution strategies and economic return forecasts. 

Assess financial scenarios, investment risks and growth opportunities to optimise decision-making in audiovisual projects. 

Plan launch and marketing strategies, defining objectives, audiences, resources and actions tailored to each piece of content and each market. 

Present and defend audiovisual projects to real producers and distributors, as well as other industry stakeholders. 

Develop negotiation skills to secure agreements on financing, co-production, distribution and international sales. 

Collaborate with creative teams, bringing different perspectives to the management of audiovisual projects. 

Adapt communication and commercial arguments to different interlocutors, markets and professional contexts, both nationally and internationally. 

Develop autonomy and professional judgement to drive audiovisual projects from planning through to launch and commercial exploitation. 

Make well-founded decisions at each stage of a project, balancing its creative identity, economic viability and commercial potential. 

Adapt to market changes, new distribution windows and consumption habits to optimise the reach of content. 

Tackle the challenges of production, distribution and release with initiative, problem-solving skills and a results-oriented approach. 

Develop a comprehensive understanding of the life cycle of films and TV series, strengthening leadership skills and professional prospects in the industry.

Analysis of the role of the executive producer and the sector’s business structures. Assessment of the creative, financial and commercial viability of audiovisual projects to transform a story into a business opportunity.

Study of the financial architecture of audiovisual projects, public and private funding sources, tax incentives and financial structuring strategies to ensure their viability and launch. 

Analysis of co-production as a tool for financing, business development and internationalisation. Study of collaboration models, agreements between co-producers and strategic opportunities in domestic and international markets.

Study of the legal and business aspects of audiovisual production. Analysis of contracts, rights, negotiation and the structuring of agreements to protect the interests of the parties and ensure project viability.

Analysis of international audiovisual markets, sales agents and platforms. Study of marketing strategies, exploitation models, rights management and delivery processes to maximise the value of content.

Study of the business operations of film distributors, the criteria for acquiring films and domestic distribution models. Analysis of commercial potential, negotiation terms and exploitation strategies.

Application of market research and analysis tools to assess a film’s commercial potential. Study of its value proposition, competitive environment and positioning opportunities as a basis for planning its domestic release.

Analysis of data, consumption habits and audience behaviour to identify target audiences. Application of segmentation and market intelligence tools to inform positioning decisions and film marketing strategies.

Comprehensive design and planning of film launch campaigns. Study of communication strategies, advertising, public relations, digital media, promotional marketing and special initiatives to maximise visibility and commercial impact.

Study of the film exhibition market, cinema booking and programming processes, and release strategies. Analysis of the relationships between distributors and exhibitors, and of the decisions that influence a film’s commercial performance. 

Development of a feature film or series proposal based on a creative treatment. Preparation of a professional dossier combining a feasibility analysis, production strategy, financial structure and commercial plan for presentation to the market.

Design of a comprehensive launch plan for a real film awaiting release. Application of market analysis, audience segmentation, positioning, distribution, marketing and exhibition tools to build a viable commercial strategy.

Starting from a film screenplay, the students rework the concept of the product from an executive production perspective, define its positioning and develop a comprehensive financing plan , including a forecast of the waterfall of returns and a coherent roadmap through to its release. 

Starting from a real film that is awaiting its release, students design a comprehensive launch plan: market and audience analysis, positioning decisions, release objectives, distribution strategies, an operational marketing campaign, including design and overall media planning, as well as the budget, taking on the responsibilities of a marketing director at a production company or distributor.

Spaces for learning designed for debate, analysis and problem-solving around challenges related to the audiovisual business, fostering an active understanding of the content and its professional application.

Sessions focused on specific areas of film business, taught by professionals and experts from the industry, offering an up-to-date view of trends, tools and business models.

Activities focused on the application of knowledge through exercises, activities and real cases related to financing, distribution, marketing and audiovisual strategy.

Study of projects and companies in the sector to understand the processes of making decisions, identify good practices and evaluate strategies for success in different markets.

Development of projects that make it possible to integrate the knowledge acquired and tackle situations similar to those encountered in the professional audiovisual environment.

Activities carried out as a team to strengthen coordination between diverse profiles, joint decision-making and the development of strategic solutions.

Meetings with practising specialists who share experiences, knowledge and perspectives on the current challenges facing the audiovisual industry.

Application of professional methodologies through scenarios and activities that replicate the usual processes of financing, commercialisation and business development.

Preparation and presentation of proposals to teachers and professionals to develop skills in communication, argumentation and strategic defence.

Opportunities for support and guidance to reinforce learning, address questions and monitor projects and activities within the programme.

The assessment is based on the application in practice of the knowledge acquired throughout the programme. The following are taken into account: the completion of exercises, the development and presentation of projects, participation in activities and debates, the analysis of real cases and the ability to integrate strategic criteria, commercial and financial considerations in professional settings. The evidence of learning includes work completed individually and in groups, presentations, project proposals and activities carried out during the various subjects.