Winners of the 6th edition of the Proyecta Awards

La llamada was the star of the Proyecta Awards gala, with the awards for Best Trailer and Best Marketing Campaign and the Inspira Award to its creators, Javier Calvo and Javier Ambrossi.

After the initial selection by ESCAC students, a jury made up of professionals from the film sector has chosen the winning works and campaigns. These are the winners of the sixth edition of the Proyecta Awards:

• Best Marketing Campaign for a Spanish Film: La llamada
• Best International Film Marketing Campaign: Lady Macbeth
• Best Press Campaign – Manel Vicaria Award: Estiu 1993
• Fotogramas Award for the best poster: Handia
• Movistar Award for Best Trailer: La llamada
• Exhibition Award for the best marketing action for theatres: Cine en estat pur- Grup Balañá – Balmes Multicines VO
• Best Marketing Campaign for Audiovisual Works Award: La Peste
• ComScore Best Premiere Award: Star Wars los últimos jedi
• Inspira Award: Brays Efe, Javier Calvo y Javier Ambrossi

The Proyecta Awards were created in 2013 as an initiative of the students of the Master’s Degree in Film Business with the aim of recognising and rewarding professionals in the film sector who have developed strategies, actions and initiatives that contribute to improving the competitiveness and profitability of cinema in this country.

Since the product market for audiovisual broadcasting services, whether traditional television or new media such as digital platforms, has been booming in recent years, this year the Proyecta Awards have created a new category to reward the best marketing work for these projects.

The awards are organised by ESCAC and have the participation of Movistar+ and Fotogramas as official media partners, and the collaboration of ComScore.