Yesterday Cineinforme and FECE presented the awards to the most outstanding titles and professionals in the film industry in the last year.
The Film Promotion Award went to ESCAC for the production of the spot ‘No es lo mismo’ (It’s not the same), designed to promote the campaign ‘See you at the cinema’. The initiative, carried out together with FECE (Federation of Spanish Cinemas) and FEDICINE (Federation of Film Distributors), launched in July, sought to encourage the public to enjoy the cinemas again.
The spot, directed by graduate Carlos Alonso and produced by a team of graduates, was supported by Santiago Segura, Juan Antonio Bayona and Miki Esparbé. “The idea is to remind the public that, despite the fact that we have had to change our consumption habits during the pandemic, the possibility of enjoying the real experience of cinema in a cinema is not comparable to anything else”, explained Alonso himself.
Many thanks to everyone who made it possible, congratulations and to the whole #escac team!