We live in a society where the visual is present in every aspect of our lives. Any information, product, work, or discourse must be conceived from the realm of imagery to reach its recipient and thus fulfill its purpose. Everything around us is an image; everything reaches us through it, and the advent of AI will only further amplify this trend. The way we communicate and social media have completely transformed the audiovisual industry in the last 10 years. The boundary between photography and video has blurred, and new professionals are increasingly multidisciplinary.
Traditional education, focused on a specific field, is no longer sufficient to meet the new demands. These demands require flexibility and the ability to adapt to constant changes for success or prominence in a highly competitive sector. The demand for creatively and technically competent professionals in areas such as advertising, television, brand content, the music industry, fashion, and social media content is higher than ever. The audiovisual industry is constantly evolving, with new trends emerging continuously. It is essential to train creators who are not only up-to-date with these trends but can also anticipate and adapt to future changes to maintain relevance and competitiveness.
Provide the student with the necessary technical knowledge to confidently navigate any scenario presented.
Enable the student to handle both photography and video seamlessly, allowing them to tackle projects that are more versatile and offer greater creative and commercial possibilities.
Manage and successfully execute various types of audiovisual projects, adapting to proposed economic needs and adjusting the technical and human team to fit those budgets. Understand that uniqueness and flexibility take precedence over technical aspects, allowing us to access the audiovisual market in a more impactful and rapid manner.
There isn’t one camera better than another; there’s a camera more suitable for a given situation. Knowing how to choose based on aesthetic and filming context rather than technical specifications. Instill confidence and autonomy in the student, encouraging independence from technical constraints and the ability to propose and develop daring and interesting projects that deviate from the ordinary.
Develop a comprehensive portfolio of audiovisual pieces, encompassing both photography and video. All workshops will be designed to achieve this objective, allowing each student, based on their talent and effort, to incorporate their own practices into the portfolio. The school will provide students with a professional photo retoucher and an expert colorist who will monitor and assist in ensuring that these pieces have the required professional appearance.
This program is aimed at students who understand that success in the audiovisual sector depends not only on learning certain technical skills but also on developing other abilities more related to understanding the specific environment and the ability to connect with the language required for specific groups.
To apply for the Master’s Degree, applicants must present:
Portfolios and previous projects in different photographic, artistic and commercial fields will be valued, but no professional experience is required to access the Master.
It is necessary for students to have their own photographic equipment.