Master in Photographic Creation and New Audiovisual Formats
Download the syllabus Apply Now
Overview
We live in a society where the visual realm is present in every aspect of daily life. Any information, product, work, or discourse must be conceivedfroman image-based perspective in order to reach its audience and fulfill its purpose. Everything around us is image-cased, everything reaches us through images, and the rise of AI will only accelerate this trend. Communication methods and social networks have radically transformed the audiovisual industry over the last 10 years. The boundary between photography and video has blurred, and new professionals are increasingly multidisciplinary.
Traditional education, focused on a single field, is no longer sufficient to meet current demands – demands that require flexibility and the ability to adapt to constant change in order to succeed or stand out in a highly competitive sector. The demand for creative and technically skilled professionals in areas such as advertising, television, branded content, the music industry, fashion, and social media content creation has never been higher. The audiovisual industry is constantly evolving, with new trends emerging continuously. It is essential to train creators who not only keep up with these trends, but who can also anticipate and adapt to future changes in order to remain relevant and competitive.
Objectives and Skills
Master’s Skills
- SPECIFIC SKILLS
- Art and photographic direction, editorial and audiovisual production, analog-digital workflow, visual narrative and sequencing, professional circulation of the work.
- CORE SKILLS
- Teamwork, project management, professional communication and critical thinking.
- INSTRUMENTAL SKILLS
- Professional lighting, analog lab practice, post-production and prepress and printing (Laura Estragués)
Master’s Objectives
- FASHION EDITORIAL OR COMMERCIAL WORK
- Cinematography direction for publications, brands and advertising campaigns.
- ARTISTIC AUTHORSHIP
- Production of personal work aimed at galleries, fairs, residencies and contemporary art circuits.
- DOCUMENTARY AND PHOTOJOURNALISM
- Coverage of social, cultural or political realities for media, books or independent projects.
- PRODUCT AND ADVERTISING PHOTOGRAPHY
- Collaboration with creative agencies, production studios and brand image departments.
- CINEMATOGRAPHY FOR AUDIOVISUAL MEDIA
- Video projects, music videos, short films and content for digital platforms.
- SOCIAL MEDIA AND CONTENT CREATION
- Visual strategy and content production for brands, media and leading creators.
Applicant Profile
Aimed at graduates or professionals with an interest in:
- Photography
- Film and audiovisual media
- Fine arts
- Design
- Visual communication
- Related disciplines
Admissions
