J.A. Bayona joins CUPRA to promote young talent in Barcelona alongside ESCAC

13.12.23 - School,Escac talent,

CUPRA has welcomed Spanish film director and producer J.A. Bayona to its Tribe, appointing him as the global ambassador for CUPRA to drive creativity and innovation made in Barcelona, in collaboration with ESCAC. The new ambassador was announced today at an event held at CASA SEAT. With this partnership, CUPRA strengthens its ties to the film industry, following its role as the official automotive partner of the Sitges Film Festival.

J.A. Bayona

Born and trained in Barcelona at ESCAC, J.A. Bayona is one of the youngest filmmakers to achieve international success. He made his directorial debut with The Orphanage (2007), premiered at the Cannes Film Festival, and received seven Goya Awards, including Best New Director. With The Impossible (2012), he earned five Goya Awards and garnered an Oscar nomination for lead actress Naomi Watts. Subsequent films include A Monster Calls (2016), Jurassic World: Fallen Kingdom (2018), Penny Dreadful (2014-2016), and The Lord of the Rings: The Rings of Power (2022). His latest film, The Society of Snow (2023), is Spain’s candidate for the upcoming Oscars.

“I share an exciting and innovative worldview with Cupra, and like them, a passion for everything we do. That’s why we will collaborate on various cultural projects with other entities to promote young creative talent, from Barcelona to the rest of the world,” commented J.A. Bayona.

During the event, two competitions were announced with the aim of discovering and promoting the creative talent of the new generation in the field of cinema.

  • The first competition is for short films, targeting young talents aged 17 to 23. The winner will receive a full scholarship to develop their cinematic talent at ESCAC.
  • The second competition is aimed at individuals aged 21 to 30 who are alumni of ESCAC. This initiative will be annual, and the winner will receive support to produce and promote their short film.

Stay tuned to ESCAC’s social media for all the latest updates!

About the cookies
We use third-party cookies as well as our own to be able to offer you all the functionalities of our website, for analytical purposes and to show you personalized advertising according to a profile prepared from your browsing habits. You can accept all cookies by clicking "Accept cookies", obtain more information in our Cookies policy , obtain more information in our cookie policy or configure or reject their use by clicking on “Settings"..
Accept cookies Settings
Basic information about cookies
This website uses cookies and/or similar technologies that store and retrieve information when you browse. In general, these technologies can serve very different purposes, such as, for example, recognizing you as a user, obtaining information about your browsing habits or customizing the way in which the content is displayed. The specific uses we make of these technologies are described below. By default, all cookies are disabled, except for the technical ones, which are necessary for the website to work. If you wish to expand the information, you can consult our Cookies policy.
Accept cookies Manage preferences
Technical or necessary cookies Always active
Technical cookies are those that facilitate user navigation and the use of the different options offered by the web, such as identifying the session, allowing access to certain areas, facilitating orders, purchases, filling in forms, registration, security, facilitating functionalities (videos, social media…)
Analysis cookies
Analysis cookies are those used to carry out anonymous analysis of the behavior of web users and that allow user activity to be measured and navigation profiles to be created with the objective of improving websites.
Advertising cookies
Advertising cookies allow the management of advertising spaces on the web. In addition, these cookies can be for personalized advertising and allow the management of web advertising spaces based on user behavior and browsing habits.
Confirm preferences