The Postgraduate in Film Business offers the theoretical and technical knowledge of marketing, distribution, exploitation and sales of film products, training the student for the complete executive production of an audiovisual product, from the identification of the first idea to the last window of exploitation.
The audiovisual world is immersed in a complete and constant transformation, with increasingly competitive international markets. For this reason, content plays a decisive role in the creation of projects, but it must be conceived as a product from the very first idea. Nowadays, it is essential to think from the first phase of development which communication and promotion strategies are the most appropriate for each project, as well as the festival circuit. All these strategic elements must be dealt with in harmony with the concept of the film: the plot, the cast, the script development and the financing.
The objective is to create a product designed as such from its genesis to the sales phase, with structural logic, differential value and a suitable market adjusted to its expectations.
This course delves into the theoretical and technical aspects of film production, enabling the student to successfully manage the Executive Production of a feature film or series, whether fiction or non-fiction, from the conception of the script to the final master copy, which allows us from that moment to exploit the product, exhibiting it in the different windows of exploitation.
The best professionals in the sector will teach you how to use the tools and instruments for decision making, objectives, definition of strategies as well as planning and coordination of actions.
The students will also have the opportunity to participate in the organisation of the Proyecta Conference, a series of activities focused on that part of the film and series industry that is usually invisible to the general public but which is essential: distributors, exhibitors, marketing agencies…
The Proyecta were promoted by ESCAC’s Film Business Department in 2013 and already in the first edition they gained the support of a large part of the country’s industry.
University graduates in Business Administration and Management, Advertising and Public Relations, Law, Audiovisual Communication or other university degrees related to the audiovisual field.
Students from film schools or artistic disciplines.
Students with a Higher Degree in audiovisual projects and shows or equivalent.
Professionals with proven experience in the audiovisual sector who wish to switch or update their discipline.
Professionals in the film or video sector who wish to gain in-depth knowledge of the creation and exploitation of audiovisual products.
To access the Postgraduate course, the applicant must present:
The Postgraduate in Film Business is part of the Production itinerary. If you also take the Postgraduate Course in Line Producing, you will obtain the Master’s Degree in Production, with 60 credits.