Postgraduate course in Film Business

• Students acquire a deep and specific knowledge of the fundamentals of marketing as a language and discipline applied to the sector of production and exploitation of audiovisual content.
• That the student learns to use both traditional tools and the most contemporary and future marketing tools, and is able to apply them to the production process of a content of any format, always in accordance with the genesis of the product, knowing how to determine the dimension of this in the market that has been set as the ‘target market’.
• That the student knows the internal processes involved in the exploitation phase of the product and how they will directly affect him/her as a future executive producer of contents.
• The learner is confronted with knowing
• • how to plan the sales of their product and with which partners to do so,
  • how to carry out a study of the environment (market research at macro and micro-economic scales),
  • how to find potential customers,
  • what sales techniques exist and how to apply them to achieve previously determined objectives (at quantitative and qualitative scales),
  • what management and controlling tools exist and how to use them, as well as understanding what advantages they bring to the process,
  • what types of contracts exist and how each modality affects the producer (and other actors in the chain) in economic terms and in terms of the timing of subsequent retribution on the work,
  • to know specifically and in depth the existing settlement processes and their modalities.

• Acquire in-depth knowledge not only of the global fundamentals of the negotiation process, but also of the specifics at each stage of the production process.
• In-depth knowledge of the mechanisms of exploitation windows and how these licences affect the life cycle of the product and, consequently, its producers.
• To have first-hand knowledge of the qualitative circuits that exist (competitive festivals, specialised competitive festivals and non-competitive circuits) and to be able to develop strategies that make sense in accordance with the genesis of the product. Finally, to be familiar with the negotiation processes with these circuits.
• To know, in global terms, the actors within the film chain, the industry, in short, as well as the specific role played by each one in relation to the production of contents.
• To be able to develop a project from the germ of an idea, going through all the phases that make up the profile of the “development executive”, until reaching the process of exploitation of an audiovisual content.
• To be able to develop a commercial strategy starting from a project and to plan (as well as implement) its subsequent launch strategy from the beginning.

University graduates in Business Administration and Management, Advertising and Public Relations, Law, Audiovisual Communication or other university degrees related to the audiovisual field.

Students from film schools or artistic disciplines.

Students with a Higher Degree in audiovisual projects and shows or equivalent.

Professionals with proven experience in the audiovisual sector who wish to switch or update their discipline.

Professionals in the film or video sector who wish to gain in-depth knowledge of the creation and exploitation of audiovisual products.

To access the Postgraduate course, the applicant must present:

• CV
• Motivational statement
• Video pitch

The Postgraduate in Film Business is part of the Production itinerary. If you also take the Postgraduate Course in Line Producing, you will obtain the Master’s Degree in Production, with 60 credits.

Title of Degree: Specific Postgraduate Degree in Film Business

Minimum duration of studies and credits: One academic semester and 30 credits

Syllabus Postgraduate Degree in Film Business